1967 Austin 3-Litre

The 1967 Austin 3-Liter, or Litre as the British like to write, could have been a great car, but wasn’t, by a long shot. It was developed and groomed, so to speak, to be the flagship car of the company, but suffered from a string of poorly though-of decision, terrible marketing a simple lack of horsepower. Despite the fact that it had a superbly-designed chassis, it failed to make inroads among consumers, that figured out, quite rightly, that the much cheaper 1800 was just as roomy and offered a similar level of performance. Among the fancy extras the 3-Liter offered was a self-leveling suspension, which is always nice, and an Hydrolastic independent suspension.

1967 Austin 3-Litre
1967 Austin 3-Litre

The principal issue with the Austin 3-Litre is that despite its 3-Liter straight-six engine, which could have been powerful, it only managed to eke out a meager 123 horsepower. Needless to say, those ponies got winded pretty quickly, and the 3-Liter could only manage a 100 mph top speed. Sixty was reached, puffing and wheezing (figuratively!) after a long, long 14 seconds.

The 1967 Austin 3-Litre‘s torment extended into 1971, when the car was mercifully cancelled to make room on the production line. All told, almost 10,000 of them had been produced, including some variants such as hearses (cheery) and limousines (yikes).

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