Not every car is built for speed; some are built for comfort, others to carry families, some are meant to carry stuff. In the case of the 1969 Peugeot 304, it was built for class. Distinction and elegance, in an absolutely non-ostentatious way, were the hallmarks of the 304. This great little car was offered as a sedan, as a shorter wheelbase coupe, and of course as a convertible; it was designed, as so many great cars are, by Pininfarina of Turin. There were some design changes over the years, of course, but the Coupe and the convertible remained their charming selves to the end, in 1975.
That the 304 wasn’t built for speed didn’t mean that it wasn’t fun to drive; it was. It’s just that it wasn’t the emphasis on which the car built its reputation. The most powerful of the 304’s came towards mid-production, in 1972. The 304 was equipped then with a 1.3-liter, twin-chock carb which increased power to 75 horsepower, up from 66. It allowed it to reach 100 miles per hour, and accelerate to 60 in 14.5 seconds.
The 1969 Peugeot 304, particularly the Coupe and convertible versions was a highly prized, and praised car, and although they weren’t particularly fast, they handled well and sold even better.