Fresh from having saved its reputation during the 1980s with a few well-designed and popular car, it was understood that all that Fiat was interested in doing was in making money through reliable, bland cars. That was without counting on the new Chairman, Paulo Canterella, a car enthusiast himself, who wanted to make fun cars that would appeal to others like him. The result was the 1993 Fiat Coupe Turbo, an aggressively-designed little beast that oozed brutality, from its slightly bulging headlights to the savage slashes on the side that defined the hood, to the flat rear and slightly flared arches. Interior design was just as aggressive, with a linear dashboard, inspired by sports cars of bygone eras.
Interestingly, the Turbo Coupe was built on the chassis of the Alfa Romeo 155, but you never would have known. This two-door, steel monocoque car was fitted with a 220-horsepower, inline five-cylinder engine with four valves per cylinder. Performance was there: a top speed of 151 miles per hour, and a 0-60 acceleration of 5.5 seconds.
Designed by American designer Chris Bangle, the 1993 Fiat Coupe Turbowas a stunning success, staying at the top of the coupe charts for years. It just goes to say that building a car for car lovers can sometimes pay off, as opposed to building them for those who merely tolerate cars or use them out of obligation.