Xedos

List of Xedos Cars

XedosXedos was a division of Japanese automotive giant Mazda. Founded in 1992, it attempted to capitalize on the success of Lexus and Infinity, however Xedos was missing a crucial ingredient: credibility. While everyone appreciated and knew that Lexus and Infinity produced original cars, nobody was fooled by Xedos. Its cars were Mazdas, and it showed. Sales were abysmal, at least compared to estimates, and Mazda finally killed off this lamest of horses in 2000. Mazda’s Xedos adventure is a great example of what not to do when starting up a new division.

Leave a Reply

Your email address will not be published. Required fields are marked *